Doing Business in China is a piece of cake. Right?



Doing business for some is a piece of cake while for others its a major challenge.

According to an article on NBC, many of the biggest failures belong to the Fortune 500: Mattel, eBay, Google, Home Depot. All of these have thrived in markets around the world, but not China.

Misreading the market; and Chinese consumers don't like big, boxy warehouses far away from a city center are some reasons for failure. Most important neglecting 'guanxi' or social connections. Guanxi drives business deals and government contracts.

Guanxi It's the invisible glue that ties people together.