Why Export

Why Consider Exporting?


  • 96 percent of the world's consumers live outside of the United States, so if a U.S. business is only selling domestically, they are reaching just a small share of potential customers. (a)
  • Current dollar devaluation means that U.S. goods are cheaper in other countries giving the U.S. a competitive advantage when exporting.
  • Exporting enables companies to diversify their portfolios and to weather changes in the domestic economy.
  • Reduced dependence on the domestic market
  • Diversified sources of revenue
  • Extended sales potential and product shelf life of existing products
  • Stabilized seasonal markets and sales fluctuations

Tremendous Opportunity

The opportunity is so great that simply doubling the number of U.S. Small- and medium-sized businesses (SMEs) that export to 2 percent worldwide would result in approximately US$400 billion in additional exports and approximately 2 million American jobs. 

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(a) Source: Missouri Depart of Econ Development.



National - Economic - Small Businesses